Social Media Marketing

Social Media Websites such as Facebook and Twitter are gaining popularity for personal use and within the business community at a very fast rate. Facebook for example has more than 800 million active users¹, all potential customers. It is now advisable to include Social Media as part of your marketing campaign.

Are you looking to utilise the power of Social Media? The wealth of information and options can sometimes be overwhelming leaving you wondering where best to focus your Social Media Marketing strategy.

Whether you know what you need or Facebook is totally alien to you, we can guide you through the process from strategy planning right through to finding new customers via the Social Networks.

We can provide you with all the tools and knowledge you need to successfully engage with your audience. Contact us for more information about how we can help your business with your Social Media Marketing Strategy.
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What is Social Networking?

In simple terms, a social network is an online community. Often, the people within these communities are grouped by their interests. With Social Networking ever growing in popularity, it is an essential part of your marketing mix.

We have highlighted two of the major Social Media Websites (Facebook and Twitter) below.

How will Social Media Marketing benefit my business?

Social networking provides targeted audiences for your communications, working much like word of mouth.
You can also place targeted Ads on these websites.
By joining the social networks you can easily communicate with your customers online.
Increase customer loyalty by interacting with your customers and keeping them engaged with your brand.
Acquire new customers.
Positively impact on your websites search engine rankings.
Social Media builds and grows reputation. Unlike traditional Print Advertising, Social Media is always growing and gaining popularity for your company. Every little adds up to build a larger profile for your business.
Easy way for people to get in touch, be reminded or receive offers.

The more you interact with customers in an interesting way, the more likely they are to engage and recommend your company. Imagine 1 person likes you on Facebook! If they have 200 friends and a few of those recommend (or like) your company, their friends will then in turn see your company. This can only be a good thing.

Our commitment to you is to build a long term strategy and working relationship.CONTACT US

What do we offer?

Strategy Development - What you hope to achieve and how it can be done. Which Social Network Websites should you target? How should you engage with customers once your profile is set up? How do you attract new customers?
Implementation - we can set everything up for you.
Maintenance - We work with you to keep everything running smoothly.
Social Media Advertising - Alongside our SEO we can advise on Advertising on Social Media Websites.
Analytics - We can keep track of any increase in traffic, where they come from and how successful your campaigns are.
Analyse your industry - We can analyse what your competitors are doing on Social Media Websites and how they are succeeding.
Training - If you would like to take charge of your own Social Media Profiles but would like a little help getting set up and ready to go, we can guide you in the right direction. Our consultation service can provide you with all the information you need to feel confident in managing your Social Media Marketing in-house.
Useful Tools - We can show you how some useful tools will make your Social Media Profiles easier to keep track of. Have all your social media in one handy place, schedule posts and bulk upload updates.

www.facebook.com

f logo

Facebook is a social utility which allows people, communities, co-workers and businesses to communicate easily in one place.

Founded in 2004 the network now has over 800 million active users.

Some of the many features available to Facebook users include:

Uploading Photos/Videos
Posting Status Updates that friends will see when they log in (the first page you see is your News Feed)
Create events and invite friends
Send private messages to friends
Create groups
Carry out polls

Facebook has many more features, we investigate as many as we can so that we can advice our clients about useful additions to their Marketing Strategy.
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Facebook Glossary, Our guide to some of the terms you will hear in relation to Facebook:

'Like' - When you like something on Facebook you click the 'thumbs up' Like button, this shows your friends that you like something. It is this feature which enables brands to spread the word. If someone 'likes' your company, it means they will receive your updates in their News Feed.
Friends - Users can ask someone to be a friend on Facebook, if they accept the invitation they are then connected on the network.
Pages - You can create a Facebook Page to promote a local business or place, company, organisation, institution, brand/product, artist, band, public figure, a cause or a community. These pages give a voice which can be used to interact with audiences or customers.
News Feed - Your News Feed is the center column of your Facebook home page (when logged in) and is a list of stories/updates from your friends or pages that you follow. This list is updated constantly and always displays the most recent first.
Poke - During the initial success of Facebook, lots of people used the 'Poke' button, this then sent a notification to your friend. This button has now been hidden in one of the recent re-designs of Facebook.
Profile - Your personal profile contains all the information you want to tell your friends about. This can include your interests, where you work, photos and much more. If you have a Business Page, this could include your address, contact details and more.
Status Update - A status update is a message that a Facebook user adds to their profile for their friends to read. On a Business Page this would be read by the people who 'Like' your page.
Tag - People can tag their friends in photos, status updates and more. By doing this, their friend will be shown this content in their News Feed.
Wall - Your wall is the space on your profile page where friends can post updates and messages for you. These will be seen by your friends in their news feed.

To find out more on how we can help you bring the best out of your Facebook profile specifically, or to enquire about how we can help with your Social Media Marketing Strategy simply fill out our Online Contact Form and we will be in touch.
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www.twitter.com

Twitter Logo What do people use Twitter for? People use Twitter to give quick updates to their Followers or to anyone that is interested in the same topic. On Twitter you have a box in which to write a message, the message is called a 'Tweet' and can have up to 140 characters! This Tweet is then displayed on your Twitter profile ready to be viewed.

If you search Twitter.com for a particular subject, for example 'Social Media' you will receive a list of all the latest Tweets on this subject.

Twitter is talked about in the media and it's users content is even used in news stories. You can use Twitter to keep up to date or to be the ones who are updating. If your business is updating Twitter with useful and relevant content then this is useful for your companies online visibilities.

There are lots of techniques that you can use to help boost your Twitter profile and Tweets, if you would like to find out more about how we can help you, please contact us using our Online Contact Form.

Twitter Glossary, Our guide to some of the terms you will hear in relation to Twitter:

Tweet - A message of up to 140 characters that is posted on Twitter.
Follow/Follower - If you follow someone on Twitter you subscribe to their Tweets, If someone follows you then they are a Follower of your Tweets.
Hashtag - By including a word preceded by a # in your tweet, this will tag the Tweet with that keyword. Tweeters can then search for other Tweets with this Hashtag. This is often used at conferences to allow attendees to follow the conversation on Twitter for that event. For example, if you follow this link you will find all our Tweets that contain the phrase #intradalive.
Username - Your identity on twitter, for example your name in under 15 characters.
Retweet - A Tweet that has been forwarded by a Tweeter to other Tweeters. This is how topics can become very popular on Twitter, particularly on a Trending Topic.
Timeline - A list of Tweets in order of date posted on Twitter.
Trending Topic - A topic that is determined to be the most popular on Twitter at any one time.
Tweeters/Twitterers - Someone who owns a Twitter account and uses it to write Tweets and read other peoples Tweets.

If you need help/advice setting up your Twitter account or you want to make more use of your existing account, please Contact Us to see how our services can boost your businesses Social Media profile.

There are many more Social Networking websites, too many to mention here. If you would like to enquire about working with us to build on your Social Media Marketing Strategy, however simple or complicated your requirements are, we look forward to hearing from you.

Sources
¹November 2011 - Facebook - http://www.facebook.com/press/info.php?statistics