According to snapchat.com, the majority of their users are "13 to 34 year-olds" (source: https://www.snapchat.com/ads). If your business has a young target audience, are you missing out on key advertising by not using Snapchat?
Snapchat allows users to share videos, images and stories in real-time. The content is always current as stories expire after 24 hours.
An ever growing contender in the Social Networking world with Over 100 Million daily active Snapchatters.
How can Snapchat be used by businesses?
One good example: If you run an event, either within your business or for the public, Snapchat is a good option to add to your marketing mix. Using snapchat, you can engage with the audience by sharing the story of the event in real-time, create your own Geofilters to be applied to images when taken at your venue so that when Snapchatters share with their friends, your event imagery can be applied to their images.
If you have an interactive event, with a young target audience, chances are a large number of your customers will be using Snapchat already at that event.
With other social networks it is simple to share, follow, tag etc. to get your brand out there. With snapchat, a little more planning is required to ensure a successful campaign.